Harvard Model Complete Set - Marketing Management (Full Four Volumes Including Electronic Version CD-ROM) (Includes Electronic Version CD-ROM)

Author: Zou Dongtao
Publisher: People's Daily Press
Publishing Time: Not Available
Features: "Harvard Model·Marketing Management" comprehensively and systematically introduces the content, forms, methods, techniques, and specific operation models and classic cases of marketing management in various enterprises, making it an ideal reference book for participation in international competition.