Strategic Management: Creating Sustainable Competitive Advantage: Creating Sustainable Competitive Advantage

Author: Meng Weidong
Publisher:
Publish Date: 2004-04-01
Features: This book features an innovative system, clear logic, concise language, and aims to inspire strategic thinking and train strategic analysis methods. It closely connects with the practical aspects of Chinese strategic management, equipped with multimedia teaching materials and a case study database. It is suitable as an MBA textbook and advanced training manual, and can also be used by managers engaged in strategic management practice for reference. The book traces the origins of various theories and methods, provides a comprehensive review of the main fields of strategic management, and thus can also serve as a graduate textbook and reference book.
The book takes the Resource-Based View theory framework as its main line, summarizing and reviewing the basic theories of major strategic management schools. It introduces the theoretical foundations and evaluation methods for assessing strategic environmental threats and opportunities—Porter's Five Forces Model and the General Industry Structure Model. In terms of evaluating internal strengths and weaknesses, it is particularly distinctive, elaborating on the Resource Dependence Theory and introducing the VRIO framework for internal analysis. The VRIO framework is combined with the Value Chain Model to identify the sources of sustainable competitive advantages for enterprises.
It provides an in-depth discussion of business-level strategies from the perspectives of competitive strategy (cost leadership, product differentiation), cooperative strategy (strategic alliances), and dynamic competitive strategy. It also delves into corporate-level strategies from the angles of vertical integration, diversification, mergers and acquisitions, and internationalization strategies. Rich cases are used to illustrate the basic logic of various strategic choices, as well as their implementation and organizational issues.