100 Marketing Cases That Will Amaze You

Author: Huang Jingqing
Publisher:
Publish Date: 2004-05-01
Features: Nowadays, case studies are popular globally, and so is marketing education. From the top-tier Harvard Business School to the training rooms of companies of all sizes around the world, various case studies are being taught. This book selects 100 outstanding marketing case studies, summarizes them highly, and applies vivid literary descriptions to make the cases even more brilliant and entertaining. It aims to provide marketing professionals or those preparing to enter the field with a book that is highly informative, readable, and engaging, leaving you wanting more. You can read them as entertaining anecdotes, and between clapping in appreciation and smiling in understanding, your marketing wisdom will also improve significantly.