Marketing Tutorial

Author: Cui Xun
Publisher:
Publish Date: 2004-04-01
Features: During the writing process of the "Marketing Textbook," I made an effort to incorporate new research findings, align with the development direction of the discipline, and strive to stay at the forefront of marketing discipline development. At the same time, I focused on building upon the traditional qualitative research foundation of marketing while introducing some preliminary quantitative research methods. Additionally, I combined the use of chart-based explanations, incorporating diagrams and formulas in the book, as well as citing some practical marketing case studies. The purpose is to ensure that the textbook's theory is closely integrated with practice, making the entire book more rigorous, easier for students to understand, and more systematic and operational.