Introduction to Exhibition and Convention

Author: Zhou Bin, Editor-in-Chief
Publisher:
Publish Date: 2004-03-01
Features: The content of this book is divided into five parts: Part 1 Introduction to Exhibition and Convention (Exhibitions and the Exhibition Industry, Exhibition Themes, Exhibition Cities, Exhibition Research, Talent Cultivation for Exhibition Industry, Exhibition Organizations), Part 2 Basic Knowledge of Social Psychology (Overview, History and Theories of Social Psychology, Socialization, Psychology of Catering Services), Part 3 Exhibition Communication Skills (Overview of Communication, Fundamentals of Interpersonal Communication, Communication Skills and Abilities of Exhibition Reception Personnel, Inter-organizational Communication Skills in Exhibitions, Cultural Differences and Cross-cultural Exhibition Communication), Part 4 Exhibition Planning and Practice (Exhibition Planning, Exhibition Practice, Exhibition Services, Planning of Exhibition Destinations, Practical Management of Exhibition Equipment, Practical Management of Exhibition Information, Exhibition Receptions, Banquet Practice), Part 5 Exhibition Design (Overview of Exhibition Design, Consumers, Layout of Exhibition Venues, Exhibition Sales Design). The book includes a large number of cases and self-assessment questions (with answers), making it more closely aligned with the actual practices of China's exhibition industry and exhibition teaching, effectively supporting Shanghai's efforts in hosting the 2010 World Expo.