Purple cow

Author: Seth Godin
Publisher:
Publish Date: 2004-05-01
Features:
● Author Seth Godin elaborates on the concept of the "Purple Cow" as a new marketing law – only by making your product a "Purple Cow" in your industry can it stand out and excel;
● Provides readers with a different marketing strategy to keep your business away from mediocrity and failure;
● The author reveals the Purple Cow tactics through hundreds of "telling your own story" product cases, challenging traditional marketing with bold creativity and pushing the limits of marketers;
● This book offers the best strategies for marketing planners and ordinary marketing professionals. The author elaborates on the concept of the "Purple Cow" as a new marketing law – only by making your product a "Purple Cow" in your industry can it stand out and excel, and only by doing so can your business expand its market without incurring high advertising costs.