100 Marketing Stories That Changed the World

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Features: The market is like a battlefield; since ancient times, survival of the fittest has been the rule. How can one adapt and change in this ever-changing society? How can one secure a place for oneself in the fierce business war? How can one turn a crisis into an opportunity? The 21st century is an era of showcasing success. Where there is successful marketing, there is sunshine. This book was born in response to this trend, featuring 100 classic marketing stories. Each story condenses the essence of a marketing case, like sharp swords that help you conquer the market and subtly enhance your marketing skills. No longer will you frown over excess inventory, nor will you be discouraged by the competition's pressure.