Customer Lock-in: Theoretical Research and Empirical Analysis

Author: Wang Qin
Publisher:
Publish Date: 2004-04-01
Features: Shanghai Social Sciences Doctoral Library · Volume 5. This book is a work that studies an effective marketing method under the trends of technological innovation and economic globalization: customer lock-in. The book consists of eight chapters, including: Understanding Customer Lock-in, Defining the Concept of Customer Lock-in, The Economic Essence of Customer Lock-in, Systematic Analysis of the Causes of Customer Lock-in, The Mechanism of Customer Lock-in, Firm Strategies for Customer Lock-in Formation, The Application of Customer Lock-in in the Network Economy, Monopoly, Innovation, and Customer Lock-in. The book has a unique perspective, novel viewpoints, a complete system, and rich case studies, making it valuable for marketing theory researchers, university students and teachers in related fields, and personnel in actual marketing departments.