Marketing Management 10 Lessons

Author: Xu Zheyi and Wu Yichuan (Editor-in-Chief)
Publisher:
Publish Date: 2004-04-01
Features: This "tutorial" is based on the practical experience of Chinese enterprises, combining theory with practice, management concepts with classic cases. It adopts a "10-lesson" format, clearly stating learning objectives and key points, and guiding learning principles. Additionally, it assigns self-assessment questions and reflection questions for each lesson to reinforce training. This "tutorial" consists of 10 volumes, including "Strategic Management, Administrative Management, Production Management, Marketing Management, Human Resource Management, Financial Management, Quality Management, Procurement Management, Planning Management, and Logistics Management" (13 lessons). At the end of each volume, relevant reading lists are provided to facilitate further in-depth learning.
A key feature of future enterprise management is that knowledge becomes the most important resource for businesses. Successful enterprises will be "learning organizations." This means that every management talent or ordinary employee in the company must continuously learn, update their knowledge, improve their skills, and perfect themselves, striving to achieve the ideal state of self-management for every position in the company. Popularizing management knowledge is an effective way to build strong enterprises and comprehensively enhance their core competitiveness.