User First and Product Development Strategy (Volume 1)

Author: Bai Guang
Publisher:
Publish Date: 2004-04-01
Features: Modern entrepreneurs, in the fierce market competition, implement the top ten strategies of brand management to enhance brand competitiveness. These strategies are: User Strategy, Product Development Strategy, Market Positioning Strategy, Functional Quality Strategy, Premium Brand Strategy, Quality Service Strategy, Integrity Project Strategy, Human Resource Strategy, and Corporate Culture Strategy. We firmly believe that this book will provide managers with a fresh perspective and become a companion in their practical operations. When you take a moment to read this book amidst your busy schedule and reflect, we are confident that you will gain new insights.
The "Top Ten Strategies for Enterprise Brand Management" series, also known as the five volumes of "Enhancing Brand Competitiveness," was completed by the author after collecting extensive information and learning from practical knowledge in corporate management. Through systematic thinking, organization, integration, and refinement, the series presents clear viewpoints, solid theoretical foundations, and vivid case studies to elaborate on the basic theories of the top ten strategies. Each volume covers two strategies, with each strategy dedicated to a chapter containing 5–7 case studies. The ten strategies include approximately 60 case studies in total. The series is engaging to read and inspiring, making it a classic and invaluable work for business managers of small, medium, and large enterprises.