Enterprise Management (Second Edition)

Author: Song Keqin, Editor-in-Chief, Shen Lei, Deputy Editor-in-Chief
Publisher:
Publish Date: 2004-03-01
Features: This book breaks the traditional framework of management textbooks organized by functions, instead designing its content system based on the natural logical process of the corporate life cycle. The book is divided into nine chapters, forming four parts: Part I consists of two chapters, "Enterprise Establishment" and "Enterprise Design," which serve as guidance for the direction of enterprise production and operation; Part III is the core of enterprise production and operation, comprising five chapters: "Technology Development," "Production Organization," "Production Planning," "Production Control," and "Product Sales," reflecting the entire process of daily enterprise production and operation; The final part consists of one chapter, "Enterprise Development," primarily reflecting the development of the enterprise in terms of business areas, operational regions, and organizational structure. During the writing process, the book strives to embody the following characteristics: (1) In terms of difficulty level, it adapts to the teaching requirements of vocational colleges (college level) while also catering to the needs of undergraduate teaching; (2) In terms of system arrangement, it must be systematic, reflecting the completeness of this discipline, while also emphasizing the highlighting of key points, introducing the basic concepts, principles, and methods; (3) In terms of writing methods, it emphasizes practicality, applicability, and operability, avoiding excessive discussion of management theory and focusing on the introduction of management methods and techniques for effective and flexible application; (4) In terms of content selection, it strives to reflect the latest research findings in this discipline, demonstrating the novelty of the textbook. This textbook is primarily suitable as a teaching material for Vocational and Technical Colleges, Higher Colleges, Adult Colleges, and university management majors. It can also serve as a textbook for undergraduate students in economics and management disciplines; at the same time, it can also be used as a training manual and reference book for enterprise management personnel. The book is divided into thirteen chapters, discussing topics such as management overview, enterprise establishment, enterprise design, enterprise strategy, technology development, procurement management, production organization, production planning, and production control.