Cape Town Business Encyclopedia (A shortcut and guide to understanding the latest developments in the contemporary economic and business fields)

Author: Julian Birkinshaw
Publisher:
Publish Date: 2004-05-01
Features: A shortcut and guide to understanding the latest developments in the contemporary fields of economics and business. In recent years, the world of economics and business has undergone earth-shaking changes, with an endless stream of new techniques, insights, tools, technologies, and operational methods emerging, almost surpassing people's comprehension. Meanwhile, many emerging enterprises have made rapid progress. Faced with these significant changes, it is necessary to compile all these advancements into a special book to provide a comprehensive understanding of the transformations in the business field. As a central-level publisher with extensive experience in the fields of economics and management, China Business Press recognized this need and introduced the authoritative financial and economic book The Capstone Encyclopedia of Business (originally titled The Capstone Encyclopedia of Business: The Most Up-To-Date and Accessible Guide to Business Ever!) from the British Capstone Publishing Company. This book offers an authoritative and comprehensive introduction and guide to the latest changes in the contemporary business world, reflecting the new developments in marketing, finance, strategy, leadership, and management. While introducing the outstanding aspects of the new, it also retains the vibrant elements that have endured through history, providing readers with an excellent pathway to understanding the new economy.
In terms of content, the book also has distinctive features that set it apart from general financial and economic publications. It compiles over 1,000 representative terms in the fields of economics and business, arranged in alphabetical order for easy reference. These terms are carefully selected and cover nearly all areas of economics, business, and management science, including business terminology, concepts, thinkers, practitioners, well-known brands, and prominent companies. Each term is concisely summarized in brief language, analyzing how these ideas are applied in practice, enabling readers to gain a comprehensive and profound understanding of the complex issues and phenomena in the economic and business world.
From an organizational perspective, the references and links listed in the book are highly efficient in conveying a great amount of information within limited space, allowing readers to access nearly all knowledge and information related to economics and management through this single volume. To facilitate easy reference, the book also provides both Chinese and English indexes. Another notable aspect is that the editorial board of the book brings together many master-level renowned economists and business management thinkers of today. They include:
Julian Birkinshaw, Associate Professor and Vice Chair of the Strategy and International Management Department at the London Business School. In 1998, Professor Julian was named one of the six most authoritative new generation management scholars by the prestigious British management magazine Management Today.
Peter Cohan, Chairman of Peter S. Cohan Associates, a renowned management consulting and venture capital firm. His strategic consulting practice has helped many managers identify, evaluate, and profit from business opportunities in a rapidly changing technological landscape.
Stuart Crainer and Des Dearlove, co-founders of Suntop Media, who have long written columns for The Times and Chief Executive. Their articles frequently appear in the world's most famous economic and management magazines. Both are also contributing editors for the Journal of Strategy and Business Management. Their joint interview series books have sold well in over 20 countries.
Andrew Karabadse, Executive Director of the Management School at Cranfield University and Professor of International Management. He is a board member of many companies and an editor of the Journal of Management Development.
W. Chan Kim, Chairman of Bruce D. Henderson at the Boston Consulting Group and Professor of International Management and Strategy at INSEAD Business School in France. Before joining INSEAD, he was a professor at the University of Michigan. He has served as a board member or advisor to many multinational companies and has published numerous professional papers. He has also participated in the World Economic Forum at Dartmouth and received the Eldridge Haynes Award.
Additionally, the translator of this book is Dr. Guo Wuwen, Associate Professor at the School of Business, China University of Political Science and Law. Dr. Guo has deep expertise in economics and management and has translated numerous works in the field, possessing extensive experience in book translation. His involvement further ensures the high quality of the dictionary.
The dedication and participation of these renowned economists, management scholars, and seasoned industry professionals guarantee the high authority and practicality of The Capstone Encyclopedia of Business. It can be said that this book not only holds significant academic value but also offers substantial practical guidance, serving as a shortcut and guide to understanding the latest developments in the contemporary fields of economics and business.