From that tree with jujubes

Author: Li Hong
Publisher:
Publish Date: 2004-05-01
Features: "A wonderful 'Ming' character, it cannot be stolen, nor used deceitfully, yet it can make others willingly put their money into your pocket. A merchant can make the world go round." This book tells a story: Entrepreneur Lin Da started his business by operating beer, dominating the local market. Now he plans to expand his products into several surrounding markets. This means he will face fierce competition from peers and the challenge of whether new market consumers will accept his products. With the guidance of two management consultants, Lin Da restores his former confidence and creative drive. Product strategy is the foundation of corporate strategy and the core of a company's survival and development. Due to different competitive advantages, market environments, consumer groups, and product characteristics, companies can choose from hundreds or even thousands of product strategy combinations.