God. Country. Coca-Cola

Author: Mark Pendergrast
Publisher:
Publish Date: 2003-02-01
Features: The long history of Coca-Cola is like an encyclopedia of business. Loyalty, danger, friendship, deception, truth, and mystery are intertwined with it, accompanied by vividly characterized individuals. Reading God, Country, and Coca-Cola is like traveling through America from the 19th to the 20th centuries: the Gilded Age, the Progressive Era, the Jazz Age, World War II, the Television Age, the Radical Era, the Cold War. It can be said that the history of Coca-Cola is the history of America's development. God, Country, and Coca-Cola is an encyclopedic history written by Mark Pendergrast for Coca-Cola and its subculture. In the book, Coca-Cola serves as a symbol, becoming a microcosm of modern capitalist development. The author's research skills and storytelling talent are truly genius. Through vivid writing and detailed evidence, the author describes the various figures in Coca-Cola's growth and their roles and contributions, providing readers with a panoramic view of Coca-Cola's development. Since its publication in 1993, the book has received rave reviews and is considered a model work in the history of business. A revised edition was published in 2000, revealing the original formula of Coca-Cola for the first time and summarizing 30 successful experiences of the Coca-Cola Company.
Author Bio: Mark Pendergrast was born in Atlanta, Georgia, the birthplace of Coca-Cola, and grew up on West Paces Ferry Road, which is commonly known as the "Coca-Cola Highway." He later graduated from Harvard University's School of Journalism and worked in investigative journalism and independent research. He has written articles for publications such as The New York Times, The Times in London, and The Financial Times. His published works include The Extraordinary Place, Victims of Memory, and God, Country, and Coca-Cola. Mark Pendergrast currently lives in Vermont, USA.