Open a Dessert Shop (Shop Opening Series)

Author: Wang Zengli
Publisher:
Publish Date: 2004-01-01
Features: Children love to visit McDonald's and KFC because, in addition to the tempting hamburgers and French fries, they also have their favorite desserts like ice cream and milkshakes as a treat after their main meal. In dessert shops, young ladies are always enthusiastic about green bean soup, double-layer milk, and rock sugar snow ear. Meanwhile, men enjoy trying new flavors and desserts occasionally become their highly praised foods. When traveling, after feeling exhausted, standing in front of a variety of snack shops, one can’t help but look for some local specialty foods, naturally not missing the chance to taste local dessert flavors—Turtle Herbs Cake and Fresh Milk Egg Custard, which always leave you with endless imagination. And at lively birthday parties, cutting the birthday cake always brings blessings to a climax. This is the charm of desserts.
Opening a store is both a way of working and a way of life. Have you ever imagined such a life: opening a special store and being a stylish owner? China Aerospace Publishing House has recently carefully designed a series of "Open for Business" books related to fashion, including Open a Coffee Shop, Open an Unique Store, Open a Flower Shop, Open a Dessert Shop, and Open a Tea Art Studio. From the knowledge, mental, and material preparations before opening a store to all aspects of running a business, as well as marketing plans and management strategies, the books provide detailed introductions and actionable guidance.
The "Open for Business" series offers readers interesting fashion culture, product knowledge, and exquisite images. It is believed that consumers of fashionable stores will also enjoy this visually pleasing illustrated book series along with the store owners. This book introduces dessert knowledge and the key considerations for opening a store, analyzing the successful cases of Holiland and Kessinbei from China's dessert industry.
In the dessert knowledge section, it covers the classification and identification of desserts and dessert culture. In the store-opening guide section, it discusses different business models for opening a store and the issues to pay attention to, how to conduct market research, create a store-opening plan, choose the right location to gain a competitive advantage, calculate expenses, raise funds, handle the opening procedures, briefly introduces franchising-related issues, some principles and steps of store design, the equipment needed for a dessert shop, and offers suggestions for integrated marketing strategies for dessert shops. It also highlights the key points to note when hiring and training employees and other important considerations.
This book is suitable for those who aspire to open a dessert shop and can also be enjoyed by dessert lovers.