Medical Marketing -- Pharmaceutical Representative Practice (Third Edition)

Author: Shangguan Wanping
Publisher:
Publish Date: 2005-04-01
Features: This book is divided into two parts, comprehensively introducing the relevant knowledge background and marketing methods for pharmaceutical representatives in marketing practices. The first part includes content such as pharmaceutical companies, drugs, pharmaceutical commercial enterprises, hospitals, national medical management institutions and departments, drug bidding and procurement, WTO and China's pharmaceutical industry, and healthcare reform. The second part elaborates on various marketing practices: research, how drugs are delivered to patients, the use of sales tools, self-management for pharmaceutical representatives, presentation skills, and pharmaceutical sales behavior. This book can serve as a training manual for pharmaceutical representatives and pharmaceutical industry managers, as well as a reference for pharmaceutical marketing and management personnel.