Marketing 36 Strategies

Author: Zhao Gang
Publisher:
Publish Date: 2002-11-01
Features: This book absorbs the essence of Chinese strategic wisdom, draws on and references the research findings of experienced scholars and experts at home and abroad, refines and elevates them, and aims to provide a comprehensive interpretation of modern marketing. It balances theory and practice, focusing on both theoretical exploration at a higher level and the practical applicability of specific operations.