Essentials of Strategic Management (3rd Edition) (Essentials of World-Class Textbooks Translation Series)

Author: Heng
Publisher:
Publish Date: 2004-03-01
Features: This book not only well summarizes some classic concepts and methods of strategic management since its inception, such as "structure follows strategy," the Boston Matrix, SWOT, and the Five Competitive Forces Model, but also effectively summarizes some new perspectives since the 1990s, such as the Resource-Based View, core competencies, business process reengineering, strategic turning points, cellular organization, and the Balanced Scorecard. These concepts were introduced to China in the mid-to-late 1990s and garnered widespread attention from both academia and the practice community. However, there is currently no book that can concisely, accurately, and comprehensively integrate these new concepts. This book perfectly fills this gap. Moreover, some examples in the book are from events that occurred in 2002, demonstrating the book's freshness.