Sales Psychology and Sales Practice

Author: Zhou Xiaofeng
Publisher:
Publish Date: 2003-06-01
Features: This book introduces the origin and development process of sales psychology, featuring practicality and adaptability. Through theoretical descriptions and numerous case analyses, it enables learners to master: the personality psychological characteristics of customers and the psychological processes of customer purchasing behavior; sales techniques; the relationship between sales activities and customer psychology; individual psychology of sales personnel and the selection and training of salespeople. The book can serve as a textbook for universities and colleges, as well as a reference for practical sales professionals.