3ds Max 6 Advertising Design Creative Essence

Author: Zhang Hongwei
Publisher:
Publish Date: 2004-04-01
Features: The design content presented in this book for readers are all new design concepts. The book covers a rich and comprehensive range of knowledge with a well-organized structure. It is suitable for readers of all levels for reading and reference. Written by experienced designers, the design works in this book have high reference value. The content of the book is based on practical design work, with topics established according to the projects encountered in design work, ensuring that the knowledge points arranged in the book are truly practical and applicable. The book introduces the powerful animation and modeling capabilities of 3dsmax6 and their application methods and techniques in scene design in an example-based, step-by-step manner, including basic operations of 3dsmax6, various methods and tools for model creation, the application of materials, and the use of lights and renderers. The book is divided into 9 chapters, with the first chapter covering some basic knowledge of advertising design, and chapters 2-9 explaining the production processes of 8 representative advertising design works. This book can serve as a reference manual for professionals engaged in film and television advertising design, industrial product design, indoor and outdoor decoration design, and animation design. It can also be used as a textbook for universities, colleges, and 3dsmax technology training classes.