Engine of corporate wealth

Author: Lei De
Publisher:
Publish Date: 2004-02-01
Features: The book adopts a research method that combines interviews with case studies, conducting detailed analyses of dozens of cases. CFOs from over 10 well-known multinational companies, including Dell, Nokia, HP, Procter & Gamble, Oracle, and others, participated in the interviews. The book argues that the old economic rules no longer fully accommodate the needs of new e-commerce, and therefore, we must develop new business models that adapt to these demands. We introduce this book to the domestic readers, hoping that Chinese enterprises can learn from the experiences and lessons of foreign companies in developing e-commerce.