Win-Win: Strategic Alliances & Partnerships Handbook: Win-Win

Author: Lundgren
Publisher:
Publish Date: 2004-04-01
Features: This book is divided into four parts. Part (Chapters 1-4) examines the corporate environment and culture required for developing and maintaining customer/supplier partnerships; expands on the 0-10 relationship management concept based on previous editions; compares the nature of various types of customer/supplier relationships; and discusses the critical link between strategic partner collaboration and other business strategies in achieving sustainable competitive advantages. Part (Chapters 5-7) specifically discusses the content of strategic partner collaboration, how to maintain long-term strategic relationships, and the key success factors and performance metrics of partner collaboration. Part (Chapters 8-9) introduces the individuals behind partnerships—partner collaboration/smart managers. Their qualities and capabilities are key to the success of partner collaboration. This part also explores the evolution and complexity of partnerships. The fourth part consists of case studies. This book performs in-depth cluster analysis on the relationships between enterprises and upstream suppliers/downstream customers, combining numerous real-world cases to propose methods, steps, and strategies for advancing and implementing effective partner and alliance relationship management. This book is suitable for large, medium, and small enterprises as a guide for designing, implementing, and establishing effective partner and alliance strategies with suppliers/customers. It is a globally recognized classic in strategic management.