Dynamic Enterprise

Author: Evans
Publisher:
Publish Date: 2004-03-01
Features: "New wireless technologies will bring profound and revolutionary changes to business—from general productivity improvements to enhanced customer satisfaction. This prospect is almost inevitable. By exploring the theory and case studies of mobile commerce, this book can help us bridge the gap between the future and the present. Few experts can uncover the business value behind wireless technology as effectively as Evans. Beyond being a great and enticing technology, wireless technology can also bring tangible benefits to your business. Mobile commerce can give your organization unprecedented agility and deliver extraordinary value to your customers, and this book shows you exactly how to transform the promising prospects of mobile commerce into reality. The key points covered in this book include: how to organically combine process agility and technical agility; how to design and structure successful mobile commerce; how to choose the right mobile commerce applications; how top-tier companies have achieved success through the application of mobile commerce; and how to prepare for the future of mobile commerce."