Second book for Product Managers

Author: Linda Gao
Publisher:
Publish Date: 2004-04-01
Features: In The Product Manager's Second Book, Linda Gao delves deeper into the skills and capabilities of a product manager, including marketing principles, project management, time management, strategy formulation, budget control, product pricing, and market research—these are precisely the differences that distinguish outstanding product managers from the ordinary. The book provides highly detailed action plans, exercises, and self-assessment tools to help you develop and evaluate your product management skills and capabilities, thereby creating long-term competitive advantages for your products, building a strong professional foundation for your career, and paving a sustainable and profitable future for your company. Linda Gao's best-selling The Product Manager's Book has introduced countless professionals to the evolving roles and responsibilities of product managers in today's demanding market. And in her newly released The Product Manager's Second Book, she further explores the skills and capabilities of a product manager, including marketing principles, project management, time management, strategy formulation, budget control, product pricing, and market research. These are precisely the differences that distinguish outstanding product managers from the ordinary. The book provides highly detailed action plans, exercises, and self-assessment tools to help you develop and evaluate your product management skills and capabilities, thereby creating long-term competitive advantages for your products, building a strong professional foundation for your career, and paving a sustainable and profitable future for your company.