The Greatest Salesman in the World

Author: Mandino
Publisher:
Publish Date: 2002-01-01
Features: "Every sales manager should read The Greatest Salesman in the World. It's a book you should carry with you. It's like a good teacher and friend guiding you morally, spiritually, and in terms of conduct, comforting you, encouraging you, and serving as a source of strength that helps you stand unshakable. Economics tells us that scarce things are valuable. In business, everyone is bustling about seeking the path to wealth. Yet, they haven't noticed the simple conclusion mentioned above. So, what is scarce in business? Without exception throughout history, dedication and integrity are scarce. China today is particularly so. The book presented to the readers now—The Greatest Salesman in the World—turns dry economics into a captivating story. It's not empty talk but the truth summarized from life. That's why every reader will find it endlessly fascinating through resonance. For our country, which is moving toward a market economy today, this book is perhaps even more worth reading and thinking about seriously. I firmly believe that if a person achieves dedication and integrity with perseverance, they will surely become the greatest salesman; and if the business leaders of a city first achieve dedication and integrity with perseverance, they will surely become a thriving commercial center. Some local leaders have told me that their areas have no developable resources and lack funds, asking what they should do. Now that there is The Greatest Salesman in the World, the answer is clear. The reason is simple: What is scarce, what is valuable—this is an unshakable principle."