Travel Agency Management

Author: Xu Dongwen
Publisher:
Publish Date: 2004-02-01
Features: This book is one of the series textbooks for tourism management in the 21st century. The topic of this textbook is extensive and closely aligns with the teaching guidance plan for tourism management majors issued by the Ministry of Education. The textbook emphasizes the combination of theoretical elaboration and case studies. It takes into account the practical needs of the development of the domestic and international tourism industry while also focusing on the forward-looking nature of theoretical research and the macro trends of future tourism industry development. It systematically summarizes the current research status and achievements in the field of tourism, points out future research literature for different content areas, and pays attention to making it easy for readers to grasp the theory and methods of research while also cultivating skills. It reflects the characteristics of being systematic, innovative, forward-looking, and practical.