Microsoft: The Free Paradise for the Intelligent

Author: Chen Wan
Publisher:
Publish Date: 2004-02-01
Features: The "Baijia Enterprise Culture Engineering Series" has previously launched five books: "Centennial Human Care—General Electric," "We Are Different—Walmart," "Technology for People—Nokia," "Creating People First—Panasonic," and "A Free Paradise for the Smart—Microsoft." These books systematically and vividly provide real-life stories of how top 500 global and renowned Chinese enterprises have implemented and executed their corporate culture, transforming concepts into stories and stories into concepts. Through authentic corporate culture stories and concise insights, they reveal the penetration and execution of outstanding ideas from world-class enterprises, showcasing the trajectory and influential charm behind the culture formation of these successful companies—this is the greatest feature of the series. He founded the historically most profitable tech company; he orchestrated a legitimate strategy that successfully defied the investigation by federal antitrust officials. When the credibility of many enterprises was questioned on a global scale, at least there was Microsoft; when all CEOs were like public enemies, at least there was Bill Gates. For a long time, we will live in the digital world constructed by Microsoft, and when we step into Microsoft's own realm, we are amazed to discover where the employees' fervent work passion comes from, how Gates uses unconventional tricks to recruit the best and brightest, and how a campus-like work environment keeps employees reluctant to leave. The book interprets the subtle aspects of Microsoft's corporate culture: it is a culture of fervor, full of passion; it is an open culture, full of freedom; it is a rational culture, full of foresight.