Strategize on business, discuss transactions, conduct business

Author: Li Mingda
Publisher:
Publish Date: 2004-03-01
Features: Business is a flash of wisdom, not a rigid adherence to any set model of what to do and what not to do. All great merchants in the world must have their own business wisdom, either by copying or blindly adopting what others have already done. Jack Welch, former CEO of General Electric, said, "Business may seem simple—it's just me giving you goods and you giving me money—but behind this surface phenomenon lies a vast circle of wisdom. For example, how to break into the market, how to negotiate difficult deals, how to turn a small situation into a big one, and how to turn money in hand into active capital. All of these are part of the endless battlefield tactics of business." The theme of this book is "Three Wisdoms of Business," which includes the full content of "Planning the Business Path, Negotiating Deals, and Conducting Business." Of course, it is not just about theoretical discussions, so the book integrates a wealth of brilliant real-world cases, where you will find numerous mind-blowing insights. These insights will help you master the intrinsic relationships between the three business principles of "Planning," "Negotiating," and "Doing," giving you a unique path in business. Wishing you more wisdom in business, maturing your business acumen, and becoming an invincible merchant.