Sustained competitiveness

Author: Saddle
Publisher:
Publish Date: 2004-03-01
Features: The world is undergoing profound and earth-shaking changes today. Almost all company leaders and employees have realized that the only way to bravely face this unprecedented challenge is to fully create the company's sustainable competitiveness. This book was born in this context and is an undeniable outstanding work. The core idea of this book is to incorporate the needs of customers, employees, suppliers, shareholders, society, and environmental protection into the company's business strategy, which is crucial for achieving sustainable competitiveness. This book discusses a completely new and revolutionary stage in the development process of market-based capitalism. The innovative argument proposed in the book, the "Convergence of Interests Method," provides an in-depth analysis and comparison of issues such as short-term priority projects, shareholder value and sustainability, corporate social responsibility, and environmental responsibility. The important revelation this book offers is that if companies want to succeed in the 21st century, or even just survive, they must consider the consequences of their business operations on society and the environment. The book collects the latest research findings and includes numerous international case studies, illustrating to readers how companies should operate to be meaningful to both shareholders and society. The topics covered in the book include:
· The New Economy
· Why attitudes toward sustainability are changing
· Sustainability
· New perspectives on investment and management
· Why purpose and values are so important
· Working with stakeholders
· Measuring social and environmental performance
· Obtaining a business license
· Leaders who focus on the convergence of interests
· Visions for tomorrow's companies.
The writing style of this book is practical and easy to understand, providing readers with unique and profound insights into the issues and perspectives of corporate sustainability and the "Convergence of Interests Method."