McKinsey Method

Author: Ethan M. Russell
Publisher:
Publish Date: 2003-03-01
Features: "If more business books could be as useful, concise, and enjoyable to read as 'The McKinsey Way,' the business world would be a more pleasant place." — Julie Bick, author of the bestseller 'What I Really Learned at Microsoft.' This book is a monograph on management methods. The author, a former analysis expert at McKinsey & Company, reveals the secrets of the McKinsey Method that bring companies back to life based on his own experience and the experience of many past McKinsey consultants. "While vividly narrating humorous and wise anecdotes, 'The McKinsey Way' covers valuable insights on a wide range of topics, including marketing, interviews, team building, brainstorming, etc." — Paul H. Zipkin, Vice Dean of the Fuqua School of Business at Duke University.