Public Relations Bible

Author: Philip R. Lesly
Publisher:
Publish Date: 2004-01-01
Features: The actions of modern human society rely on communication. Public relations is the skillful understanding and use of mass communication. Therefore, this book contains all the principles and practices of public relations. In recent years, rapid changes have impacted human affairs more than they have affected science and technology. In the past, social changes were singular and slow, but now they are rapidly occurring in every corner. All institutions and elements in society are interconnected, and a change in one will cause changes in others. As a result, humans are constantly in a state of change. Understanding the attitudes of organizations and their members has become one of the most important topics for modern people. How to handle and guide people's attitudes? Due to its reference book nature, all necessary information and techniques on a specific topic are compiled in a single chapter. Although there may be some repetition between chapters, we have tried our best to avoid it. However, the purpose of the repetition is to emphasize the unique application of certain information and techniques, and the examples or references in some chapters can also be applicable to other chapters. For example, examples used in non-profit organizations are also applicable to companies, governments, and other organizations. Readers can thus gain a deeper understanding of the essence of these examples and learn more. The appendix compiles the sources of the information cited in this book, rather than placing them in individual chapters. This book is a guide, a reference, and also a source of inspiration. Any imaginative and intelligent person can use this manual to find a way forward, and a smooth path.