Become an expert in problem-solving for customers

Author: Cody
Publisher:
Publish Date: 2004-03-01
Features: Following the simple and reliable "Four-Step Sales" method, you will learn:
How to combine public relations and sales evaluation strategies to reveal customers' pain points;
How to use public relations case studies and stories of sales battles to amplify customers' pain points;
How to target customers' pain points in sales;
How to heal customers' wounds and win their trust.
This book will become the sales rules universally recognized by successful sales companies, especially during difficult and challenging times. Cody and Hart combine public relations techniques with the concept of revealing customers' "pain points" to provide a unique sales strategy that can be effective regardless of products and services. If sales managers, trainers, and sales representatives are truly committed to becoming problem-solving experts for customers, this book will be a must-read for them.