Corporate Culture (Vol. 1, Vol. 2, Vol. 3)

Author: None
Publisher: Jilin People's Publishing House
Publication Date: 2002-03-01
Features: This book systematically elaborates on the comprehensive connotation and profound value of corporate culture, as well as its role in the construction, growth, and development of enterprises. The book is divided into four parts: General Theory of Corporate Culture Construction, Corporate Management Culture and Strategy, Corporate Advertising Culture and Strategy, and Corporate Marketing Culture and Implementation. It includes numerous case studies. Suitable for industrial and commercial enterprises of various levels, state-owned, joint-stock, and private enterprises, advertising, corporate planning, and other service-oriented enterprises, as well as academic research institutions related to corporate culture and enterprise management for reading and collection.