Product Planning and Promotion Skills

Author: Nan Zhaoxu
Publisher:
Publish Date: 2004-02-01
Features: This marketing training book "Fast and Easy Guide" has been revised for two editions, covering product planning and promotion skills. It mainly discusses marketing organization management, product planning, promotion skills, customer management, and after-sales service. The book introduces content such as customer development management, core customer management, customer data management, customer credit management, customer satisfaction evaluation and improvement, and after-sales service.