Create people before creating things — Panasonic Electric: Panasonic Electric

Author: Ni Deling
Publisher:
Publish Date: 2004-02-01
Features: Without knowing how to write letters, Panasonic's founder, Konosuke Matsushita, led three employees from scratch to build a company with tens of thousands of employees. With millions of words of his legacy speeches, Panasonic has become a Japanese company that clearly expresses its corporate spirit and values through home products. Behind these achievements is Panasonic's commitment to sales service, treating the sale of products as if "marrying off a daughter" and being responsible to the end. It is Panasonic's founder, Konosuke Matsushita, who insists on doing things to the extent that "urine turns red" to demonstrate full effort. It is treating "creating people before creating things" as the fundamental principle of business operations, rather than viewing employees as mere cogs in a machine. The 24 stories in the book vividly showcase the inner strength embodied by the Panasonic spirit.