The Mystery of Food Advertising

Author: Liu Yamin
Publisher:
Publish Date: 2004-03-01
Features: New Vision Advertising and Brand Book Series. For thousands of years, whether it's heroes or ordinary people, they cannot live without firewood, rice, oil, salt, soy sauce, vinegar, and tea. With the passage of decades, what remains unchanged is people's pursuit and yearning for "eating." This eternal pursuit exists amidst countless changes. In its eternity and transformation, people have tasted all the flavors of life—sweetness, bitterness, sourness, and spiciness. This is a book that explores the joys and sorrows of food and advertising, a classification study that straddles love and hate. Through a variety of complex advertising cases, it analyzes the reasons why food advertising is so captivating, while systematically explaining its positioning, creativity, techniques, and media placement. Presenting a classic feast, offering you a fresh experience.