Phoenix Exam: Constructing a New Media

Author: Zhong Danyan
Publisher:
Publish Date: 2004-03-01
Features: When it comes to "Phoenix TV," or to define it slightly, we can hear various descriptions such as "Hong Kong's Phoenix TV," "Phoenix TV as an overseas media," "Phoenix TV of the Chinese people," and "Phoenix TV for the global Chinese community," etc. These include various spatial concepts. This book attempts to describe and analyze the growth, development, and even the successes and failures of a media outlet from a familiar yet meaningful concept. The concept is "space," and the media is Phoenix TV, a Chinese-language media outlet that has only been around for 8 years but has already gained widespread influence in the global Chinese community.