Economic aesthetics

Author: Fan Zhengmei
Publisher:
Publish Date: 2004-01-01
Features: Economic aesthetics is an emerging interdisciplinary field that adapts to the development of modern society's economy, technology, and people's needs, explaining the general laws of the occurrence and development of beauty in the fields of production, circulation, and consumption. It is avant-garde both globally and in China. "Economic Aesthetics," the result of the author's 20 years of effort, starts from Marx's aesthetic theory and, from the historical perspective of the overall development of humanity, argues that human production is always a unity of material and spiritual production. It discusses the social beauty created by humans, which initially involves both artistic and utilitarian beauty. After a long period of separation and intermittent closeness, it re-emerges as a fusion in the industrial society, revealing the economic essence of utilitarian aesthetics. The book systematically elaborates on the general aesthetic issues in production, circulation, and consumption, as well as the classification and expression of aesthetic objects in economic life. It summarizes the laws and a series of categories of economic aesthetics, demonstrates the ways and means to enhance the aesthetic value of products and economic construction goals in real life, and presents the prospects of economic aesthetics as well as the necessity and urgency of improving people's aesthetic level. Renowned writer Liang Xiaosheng has written the preface, recommending the book to officials and university students.