Guangzhou Real Estate Essence

Author: Zhao Zhuowen
Publisher:
Publish Date: 2003-02-01
Features: "Guangzhou Real Estate Essence" presents a comprehensive and high-definition portrayal of the dynamic Guangzhou real estate market in 2002, supported by detailed data, objective and professional in-depth analysis, and a systematic, coherent, and forward-looking research perspective. It guides readers through the Guangzhou real estate market from reflection, understanding, grasping to strategic planning for the future. Whether for real estate investors, developers, architects, agents, advertisers, property management companies, industry professionals, or readers eager to delve deeper into the real estate market, this book serves as a treasure trove of market research and marketing tools. The book is divided into eight sections, systematically analyzing and forecasting the Guangzhou real estate market from 2001 to 2003 from various angles, including development land, market trends and prospects, marketing methods, product summaries, and consumer psychology models. The content is based on data and research obtained from the real estate development front line, forming independent chapters while interconnected, with distinct features. Guangzhou real estate development has always been at the forefront of China's real estate industry. The book's discussion on the current state of Guangzhou real estate and its predictions for future development directions are also a valuable contribution to understanding and mastering the direction of China's real estate industry.
Table of Contents:
Part 1: Overview—Retrospective on Guangzhou Real Estate Market (1998–2002) and Outlook for 2003
1. Overview of Guangzhou Real Estate Market (1998–2002)
(1) Guangzhou real estate development shows a positive trend
(2) Overall supply and demand analysis of the residential market
(3) Market structure and classification
(4) Purchase behavior characteristics
(5) Diverse marketing strategies in the real estate market
(6) Corporate competition analysis
(7) Suburbanization, scale, concentration, and branding of residential communities
(8) Improvement in the quality of real estate projects and gradual standardization of the market
2. Retrospective on Guangzhou Real Estate Market in 2002
(1) Review of the macroeconomic situation
(2) Continuous growth in real estate development and sales
(3) Is there a bubble in the Guangzhou real estate market?
(4) Sales performance analysis—weak peak season
(5) Private enterprises and joint-stock enterprises inject strong momentum into Guangzhou real estate development
(6) Significant increase in corporate self-funded capital
(7) Slight decline in housing prices
(8) Annual highlights
3. Outlook for Guangzhou Real Estate Market in 2003
Part 2: Land—In-depth Analysis of Guangzhou Land Supply Market
1. Government Land Supply Policies and Their Impact on Developers
(1) Government land supply policies
(2) Impact of government land supply policies on developers
2. Valuation of Potential Developable Land in Guangzhou
(1) Potential developable land in Guangzhou
(2) Baiyun New Town
(3) Zhujiang New Town
(4) Paozhou
(5) Yuancun
(6) Science City
(7) University Town
(8) Guangnan
(9) South China Plateau
(10) Datansha Island
(11) Nansha
3. Analysis of Land Reserves of Major Developers
(1) Guangzhou Poly Real Estate Development Company—Building a National Real Estate Brand
(2) Guangzhou Urban Construction Development Group—Launch of "Post-Prosperity" Large-Scale Real Estate Projects
(3) Fuli Group
(4) Hesheng Chuangzhan and Zhujiang Investment
(5) Guangdong Jinye Group
(6) CTF Guangzhou Company
(7) Country Garden Property Development Company
(8) New World China Real Estate Limited
(9) Chengqi Group
Part 3: Market—Analysis of Guangzhou Real Estate Market Trends and Prospects in 2002
Part 4: Marketing—Summary of Guangzhou Real Estate Marketing in 2002 and Forecast for 2003
Part 5: Operations—Summary of Real Estate Development Operations in 2002 and Forecast for 2003
Part 6: Products—Overview of New Real Estate Products in Guangzhou in 2002 and Forecast for 2003
Part 7: Consumption—Research on Guangzhou Homebuying Consumer Psychology
Part 8: Information—Comprehensive Data Summary of Guangzhou Real Estate Market