Fashion marketing

Author: Yang Yixiong
Publisher:
Publish Date: 2004-03-01
Features: This book can be used as a textbook for marketing courses in fashion professional colleges, or as a reference for fashion enterprise management personnel. The main readers of this book are fashion enthusiasts, researchers and teaching staff in fashion, and students majoring in fashion. By using case studies, it systematically and thoroughly analyzes and discusses the basic theories and application methods of fashion marketing, based on the characteristics of fashion products, the operating conditions at home and abroad, and the interrelationship between the macro and micro environments of marketing. The book has strong practical value.