Seize the future of the enterprise

Author: Rogers
Publisher:
Publish Date: 1999-08-01
Features: This book does not assume that corporate decision-makers can predict the future, but rather that they can infer potential future scenarios and prepare for them. Thoughtful preparation will give companies a competitive advantage, which is something many companies have long lacked. To grasp the future of our companies, we must go beyond normal planning models—beyond annual budgets and even beyond cautiously crafted three-to-five-year strategic plans. We must never base our plans for ourselves or our descendants on just three or five years. And the time has come to make long-term plans for our companies.