High-tech Enterprise Marketing Strategy

Author: Zhang Debin
Publisher:
Publish Date: 2002-01-01
Features: This book starts with the relationship between high-tech enterprises and marketing, providing a comprehensive and in-depth elaboration on various marketing activities of high-tech enterprises, including their establishment models, market strategies, competitor research, product strategies, pricing strategies, sales channel strategies, sales organizations, and international marketing strategies. It objectively describes the current state of marketing among high-tech enterprises in China and conducts an in-depth exploration of the intersection of genetics, nanotechnology, and marketing. The book is divided into 11 chapters and features 15 major cases and over a hundred random cases throughout. The cases are fresh in content and insightful in analysis, greatly benefiting readers in understanding the marketing of high-tech enterprises.