Introduction to E-commerce

Author: Fang Cheng
Publisher:
Publish Date: 2003-07-01
Features: The fundamental task of higher vocational education is to cultivate specialized talents for applied technology. The teaching and learning process should focus on designing students' knowledge, skills, and quality structure with the main line of cultivating applied technology skills. Graduates should possess moderate foundational theoretical knowledge, strong applied technology skills, a broad knowledge base, and high quality. The basic textbook features moderate theory, a broad knowledge base, and up-to-date content, while the supplementary textbook provides appropriate training methods and approaches, making it one of the optional theoretical textbooks for higher vocational education. This book is part of the "Higher Vocational and College E-commerce Professional Series Textbooks." The entire book is divided into 9 chapters, covering main topics such as: an overview of e-commerce, the fundamentals of e-commerce technology, the basics of web design technology, network marketing, electronic payment systems, e-commerce security technology, ERP systems, an overview of FDI systems, and an introduction to business automation. The book has a well-structured layout and is rich in examples. It can be used as a textbook for higher vocational and college management courses, as well as a self-study resource for business management personnel.