Principles and Methods of Ecotourism Planning

Author: Zhong Linsheng
Publisher:
Publish Date: 2003-04-01
Features: This book is suitable for tourism planning and design personnel, tourism and environmental management personnel, ecotourism practitioners, and researchers in related fields. It can also serve as a textbook for undergraduate and graduate students in tourism and related majors at universities. This book is a comprehensive and systematic monograph on the principles and methods of ecotourism planning. Based on a comprehensive review of domestic and international ecotourism and planning research, it proposes a theoretical and methodological system for ecotourism planning, combining the concept of ecotourism, and conducts empirical research with multiple cases. The book is divided into ten chapters, introducing the origin, development, connotation, and research overview of ecotourism, the basic theoretical framework of ecotourism planning, the theoretical foundation of ecotourism planning, the content and methods of ecotourism resource investigation and evaluation, the theory and methods of ecotourism environmental status investigation and evaluation, the methods of ecotourism market investigation and marketing planning, the ideas of ecotourism product planning, the relevant technologies of ecotourism environmental protection planning, the guarantee system for the implementation of ecotourism planning, and the planning norms and cases of major types of ecotourism areas in China. The book uses a systematic logic throughout, with a rigorous structure and clear context. The principles are explained in an accessible manner, the planning methods are innovative, the selected cases are typical, and it adheres to the current tourism planning norms in China, making it of good theoretical innovation and practical value.