Classic Case Studies of Chinese Real Estate Planning (The entire book is divided into two volumes)

Author: None
Publisher: Inner Mongolia University Press
Publication Date: None
Features: From China's top real estate enterprises, dozens of senior real estate marketing elites from cities such as Shanghai, Hong Kong, Guangzhou, Shenzhen, and Beijing, decode the full process of 35 large-scale classic cases—authentic disclosure of nearly 40 original planning texts, gathering precious core winning secrets, plus nearly 200 case studies targeting practical challenges. The book focuses on high-level marketing operational strategies. The target readers include real estate development companies, housing and land management departments at all levels, construction management departments at all levels, urban planning departments at all levels, construction enterprises, advertising companies, planning companies, newspapers and magazines, logistics departments of military and police forces, housing and land management departments, real estate consulting and appraisal departments, universities and colleges with real estate majors, and real estate teaching and research departments.