Consumer Behavior Case Study

Author: Marthamcenally
Publisher:
Publish Date: 2004-02-01
Features: Business Administration Excellent Teaching Materials Translation Series · Marketing Series. This book includes 20 cases, combining practicality and fun. All cases cover a wide range of fields such as clothing, cosmetics, medicine, and transportation, helping readers understand consumer behavior patterns and open the door to marketing strategies through vivid language and examples. Through studying this book, readers can gain an in-depth understanding of consumer thinking patterns, habits, and tools by mastering a large number of practical cases; learn and analyze the consumer behavior analysis methods of some famous companies, opening up new marketing ideas for business development; and on the basis of understanding consumer behavior, master how to match strategies with actions to create marketing excellence for businesses. The target readers of this book are business school students and teachers, corporate managers, and marketing professionals.