Opportunities in the Invisible Realm: Four Golden Keys in Modern Marketing

Author: Baker Weiss
Publisher:
Publish Date: Not Available
Features: The products sold in the service industry cannot be seen or heard by consumers in advance; what practitioners provide to customers is an experience. To make customers have an extraordinary experience, practitioners must first understand customers and know how to make them satisfied. The author of this book provides readers with a series of interesting, quick, and effective marketing strategies, the value of which is as precious as a treasure and cannot be ignored. Through the study of human nature in the real business world, this book will open your eyes in this important branch of marketing with four key concepts (price, brand, packaging, customer relationships). Due to the author's rich business experience, the unforgettable and often astonishing cases used in the book are full of wisdom. These examples include the "Apple" company struggling out of a difficult situation, three profound lessons contained in a 20-year-old coffee advertisement, and so on. In The Invisible Business Opportunity, the author tells readers how to market service products with sharp language, rich examples, and easy-to-understand descriptions. Most importantly, how to make customers always maintain a pleasant and loyal attitude toward your service.