Travel Agency Product Theory and Practical Operations

Author: Wang Jianmin Wang Jianmin
Publisher:
Publish Date: 2004-04-01
Features: A series of books on tourism theory and practice. This book is a monograph that combines theory and practice in the study of travel agency products in China. Based on the author's long-term practical experience working in travel agencies, it applies modern product theory and marketing theory methods and principles to conduct a detailed study and analysis of travel agency itineraries. It not only holds considerable academic theoretical value but also demonstrates strong practicality and readability. The author presents a fresh perspective on the three processes in the travel agency product chain: planning and creativity, real-time production, and product promotion. It provides a comprehensive discussion on special products for specific categories, such as self-drive tourism, senior tourism, newlywed tourism, lady tourism, and children's tourism. Additionally, the author offers unique insights into the sales formats of travel agency products and advertising production. In terms of writing style, the book draws inspiration from similar international publications, emphasizing in-depth analysis and dissection of specific product practices. The language is intentionally vivid and engaging, with case reviews offering distinctive perspectives. The case studies of itineraries cited in the book are primarily selected from premium itineraries promoted by the Chinese travel industry in recent years, with many products personally crafted by the author. This book balances theoretical analysis with practical operations, providing a step-by-step guide to the processes of travel agency product creation. It is suitable for readers with an interest in tourism and a desire to explore travel agencies, as well as students and faculty in tourism schools. Managers of travel agencies and all marketing professionals involved in travel agency itineraries will also find significant value in this book.