Simple curve beauty

Author: Zhao Long
Publisher:
Publish Date: 2004-03-01
Features: A comprehensive analysis of the growth and character shaping of China's furniture industry! What blunt words did Zhao Ruihai say? What kind of simplicity are the products produced by Qumei? How does Qumei manage its operations? Go take a look at their flagship store, visit their factory, and chat with Zhao Ruihai. If you don’t have time or opportunity, just flip through this little book. When it comes to "Qumei," you can’t help but mention "beauty."
In a word, a poem, an article, or a book can all embody beauty and may even be passed down through the ages because of it. A photograph, a painting, a product, a corporate sample, an event, or a company can all become the embodiment of beauty, inspiring people to pursue and savor it. A piece of history, an era, can be written as an epic of beauty, stirring people’s hearts and igniting their passion, motivating them to create new, even greater beauty. Most people pursue beauty, but some, without realizing it, leave behind some unattractive things. Have we not seen some unattractive inscriptions, sculptures, buildings, products, and corporate samples around us? When it comes to "Qumei," you can’t help but mention "Qumei’s" products.
Is it because Qumei initially produced bentwood furniture that the company was named "Qumei"? From the products Qumei initially produced to those currently on the market, all feature elegant curves and are so simple and straightforward. In simplicity, we see change; in straightforwardness, we see the culture embedded within, the historical hidden in the products. At a glance, you know these products embody the simplicity of the Nordic design, the white brushwork of China, and the freehand brushwork of Chinese art. A second glance, and you’ll gradually appreciate the pursuit of the designers and producers—the pursuit of a wisp of smoke in the northern snowfields, the pursuit of a touch of leisure by the southern hills.
Good products not only give you a moment of beauty but also leave you with a lasting impression. When it comes to "Qumei," you can’t help but mention "Qumei" the company. The development of Qumei has been closely tied to the awakening and rise of China’s furniture industry. Qumei has made many beneficial explorations for the Chinese furniture industry: leveraging external expertise by hiring foreign designers, opening specialty flagship stores, establishing joint ventures, and implementing enterprise informatization management, as well as numerous attempts in corporate management and marketing. These successful explorations and experiments are like an unassuming harbinger of spring, calling for the blooming of a hundred flowers, while also adorning the vibrant beauty of modern Chinese furniture.
When it comes to "Qumei," you can’t help but mention Qumei’s CEO, Zhao Ruihai. He isn’t tall and is a bit chubby, but he doesn’t appear bulky. He’s like a Beijing crosstalk artist—seemingly humorous and a bit clownish in his beauty. When you’re with him, his conversations are filled with colloquialisms and straightforwardness. This is his personality—"Character determines destiny," I haven’t studied it, and I dare not say so, but I am certain that character determines people’s pursuit of beauty styles.
Zhao Ruihai’s colloquialisms are not simple; they are like fine liquor—delicious at first sip, satisfying on the way down, and even more so in retrospect. His colloquialisms are the result of thoroughly digesting the theories of modern management experts, expressed in plain language. His colloquialisms are the distillation of his practical experience in running a company. His personality, like the products his company produces, is simple and straightforward.