Advertising Psychology Revisited: The Heart Strategies in Modern Advertising Operations: The Heart Strategies in Modern Advertising Operations

Author: Jiang Bo
Publisher:
Publish Date: 2002-09-01
Features: This book strives to take the advertisement itself as the starting point and endeavors to explore the psychological patterns in the process of advertisement operation. It discusses the psychological basis of consumer psychology in advertising, psychological aspects of advertising planning, psychological aspects of advertising creativity, psychological aspects of advertising appeal, psychological aspects of advertising media, psychological aspects of advertising presentation, psychological aspects of advertising culture, and brand psychology, among others. The book features an innovative system, reflecting the author's reflections on the discipline of advertising psychology.